Talking about providing value and great content is all over the online and marketing space – it’s the current buzz phrase.
Do you really know what that means?
Here is some great information: people are more impelled to spend more money on a want, which they convince themselves is a need, rather than spend the same money on a need. With the need, they are more likely to bargain it as far down as possible, or try and postpone it – go into denial. Want’s loom large in our mind’s eye!
When you provide a solution to a problem, the bigger and more painful the problem, the more valuable your solution is perceived to be, and the more the solution is actually wanted.
Solving a big a****d problem is far simpler than trying to convert a not-so-big need into a want.
What you aim for is to provide a solution (service, product etc) that is such a NO-BRAINER & your clients feel it is such great value, they will readily pay WHATEVER you ask for it. If you do it right, you will not so much be asking for payment, as being asked how you want to be paid! The perceptual value of what is being provided is seen as far more that the money they are paying.
Very nice place to be…..