Always be Leveraging – my take on the oft quoted phrase, Always be Marketing.
In leverage, you are looking to get more with what you already have, without putting in much more time, effort and/or money.
We all know that outsourcing is a form of leverage, however, how creative are you about using leverage in your business and everyday life? Watch my video today!
Yes, I was a bit au casual when I shot this, but you get the point. It is far far easier and cheaper to retain your customer than to go out to look for a fresh one every time. I know this, my cell phone company knows this, and so should you.
How do you put it into practise? Create a win-win situation at the very least!
In this situation, I already had a cellphone, eligible for upgrade, but would have to take on a fresh 3 year contract – ouch! Yes, I could have purchased an unlocked iphone 5 outright, so nothing would happen to my contract, which still had 1 year to run anyway, but I have been with the same company, and they have the services I require, so no need to jump ship just for the sake of it, with nothing much to show for it. In fact, no other company here is able to satisfy all my requirements to the same degree. I particularly wanted to be able to use a good phone with local sim cards to countries I visit – I am an ardent traveller!
New unlocked phone $899.
New locked phone with fresh 3 year contract: $379.
Cost to unlock older phone: $50.
Resale value of old phone $200
See where this is headed? Total cost to me for new unlocked phone is $699, but I can’t use it on my travels because of the nano sim issue! Plus I still have 1 year left on my contract!
Total cost of new locked phone and unlocking older phone that I will use on my travels is $429, for a savings of $270 AND, even better, secured an additional service that I wanted, all in exchange for a fresh 3 yr contract. What would you choose?
Be on the lookout for clearer videos when I get it as well – that is the third win!
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