Which Comes First – Marketing or Networking?

For the eager network marketers out there, this is comprised of two parts.

The really new person wants to start bringing in some money fast, and may end up putting the cart before the horse in their haste.

Which is the cart and which is the horse here?

Always remember that we are all human, and behave accordingly. You do the same, so will your client. It’s the way we interact and that will not change. We do it all the time – we tend to patronize places and people we like and trust, who we feel can also help us.

I’m off to my hairdresser tomorrow – fantastic guy. The first time I went to him, I did only a regular cut and styling. The next time, since I went back, meaning I was comfortable with him and his work, we did a drastic change to my style – we then added highlights and some products to take care of the whole thing – a much larger bill than I was used to getting, but guess what? I loved it!! If he had laid that on me from the get-go, I probably would have balked, even if I thought it would be a good thing.  And I’d never get my hair styled by a well-meaning friend!

Whether you have an offline or online business, make your focus your client – get to know them, what problems they need solving and how you can help – the rest will fall into place.

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