Providing great customer service should be a no-brainer for any business.
But look around you, and it is often far from standard.
While it was always desirable, in the current economic times, I feel that businesses with great customer service will thrive far better than those with less than pleasing customer relations.
Great customer service is more than the average service – it requires being a bit more creative in satisfying your customers. You can start by finding out what they would like in addition to their purchase, and have frequent surveys to keep track that the level of service is indeed great.
You may baulk at spending some more money – don’t forget that it is far cheaper to retain a customer than to go out and get a new one. If your customer becomes a fan, they’ll refer their friends and just about anyone they meet to your business – an enviable position to be in – marketing on steroids!
If you have customer service as one of your core values within your business, and your team have “bought” into the philosophy, you’ll have much less complaints. Look at Zappos and Southwest Airlines. It is such an important part of their culture – they do not take their customers for granted.
Providing value to your clients must include great customer service!
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