How to build a list with hot prospects is probably the question I get asked the most, and here is an in-depth discussion about it. If you’ve been researching internet marketing at all, you may have come across the phrase:
“The Money Is In The List”
This is so true! List building is one of the most crucial elements in any successful online business, which is why I’m laser focused on it!
You may know how to locate a niche and find a product to sell, but without a list of TARGETED customers to promote that product to, you’ll never be in a position to make serious amounts of money online. You need people who are hungry for what you have to offer.
Similarly, you might have the best sales letter ever written, but if no one sees it, you have no-one to sell the product to!
What you need is a way of sending targeted customers, who are therefore hungry for your product or service, to your offers over and over again. The best way of doing this is to capture their email addresses, as this will allow you to stay in contact with them and promote future products to them whenever you want to.
If You Build It, They Will Come…
Once you have a product in mind and a website set up, you’re now in a position to look for customers.You can start to build a sizeable list of potential buyers, but it’s not always about quantity. It’s more about quality.
I used to be under the impression that the ultimate goal when selling products online was to find as many customers as possible to buy my products – to sell one product to many different people. Makes sense, don’t you think? Not true!
Instead of selling ONE product to lots and lots of new customers, the real way to make large amounts of money is to sell lots of products to a small group of customers, and do so over and over again!
Buyers… Buy! – Dan Kennedy
Get it? THE REAL SECRET to being a successful online marketer and making a lot of money at it lies in your ability to get the same people to buy multiple products from you.
To do this, you need to build a relationship with your list, because it’s the quality of this relationship that will determine the success of your business in the long run.
You can do this by sending helpful emails, reports, tips and advice to your list, creating positive, long-term relationships, which will lead to consistent sales.
Here are 3 main reasons why that that works:
THEY TRUST YOU – Your own list of customers are familiar with you and trust that you will deliver… they have already bought from you and know that if they buy again, they will receive the product as you’ve promised. This is a huge factor in people returning to buy similar products in the future.
THEY ARE TARGETED – You know what these customers want before you present them with your offer. If they’re on your list, the chances are high that they’ll purchase a similar product again.
THEY ARE HOT – Again, these people have already bought from you, and since they are targeted buyers, hungry for what you have, they are far more likely to buy another product, whether it be an impulsive purchase, or simply because they were satisfied with the previous purchase and want more.
How do you start building your list?
1. Use a Squeeze Page
First of all, your list will come from a page – sometimes called a “squeeze” or “opt-in” page, that captures their data.
These are single web pages with the sole purpose of capturing their information for follow-up marketing. The information you require will depend on the product you’re promoting. Usually squeeze pages will aim to collect names, email addresses and telephone numbers, sometimes mailing address, although most squeeze pages simply ask for a name and email address.
The less you ask for, the more likely they are to give you their information. The most important data point is their email address – that is the golden egg!