There are core values for people as well as businesses. Defining your core values gives you a purpose to focus on, otherwise you are subject to external pressures and opinions – your life and organization is then defined by outside forces.
Your core values are like a calling card. They are a predictor of your behaviour, and inevitably, your success. They are also an internal guide & compass, so you know when you are going in a different direction and can correct it. When you make decisions based on those core values, it gives you further confidence in that the decision is the right one for you and your business.
It also makes the decision making process easier – if the choice agrees with your core value, you can safely accept it, compared to if it does not, in which case, you reject it.
Individuals and organizations have core values (or vision statements) Try looking at Zappos. Their core values make them the organisation they are. The core values of Apple must surely include innovation.
In life and also in business, it is important that you keep your word. I call that honour. When you give your word, you ought to take it seriously and not give it out all over the place. It loses any value. Once you have committed to something (or someone), make it a non-negotiable that you will do anything possible to keep that commitment. You will earn respect and your reputation will precede you. Think how much easier and straightforward things would be?
What are your core values? What is really important to you? I’d love to know.