Do you attend your industry events? I sure hope so! If you want to become excellent and an expert in what you do, you need to build on your skills ALL THE TIME! You never stop!
It is a fallacy to think that you can get to a point and then stop – you’ll fall way behind the knowledge curve in the blink of an eye, especially in this tech era.
Think about it – when you attend events, the speakers are usually experts in their field. You can catch something very valuable in their talks that will boost your practise, improve your understanding or provide a new insight – some cutting edge stuff that may not be so well known.
You also have the opportunity of interacting with them right there and then – ask questions, pick their brains. Most speakers are pretty generous and can steer you in the right direction at the very least.
Events are also an opportunity to meet with your peers – those in the trenches, and compare notes. Such interactions provide you with an invaluable network that you can leverage in so may ways – afiliiates and JV partners especially. They may throw a light on some issues you have, or give you a solution to an issue that is a key to your success. Right there and then, the cost of the event may have paid for itself many times over!
Events also serve to energize me – you tap into the collective energy, which is in fact a giant mastermind. My advice to you: attend as many events as you can – the rewards are immense!
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